Prosocial and financial incentives for biodiversity conservation: A field experiment using a smartphone app

Sasaki, Shusaku; Kubo, Takahiro; Kitano, Shodai

doi:https://doi.org/10.1016/j.ecolecon.2024.108506

Prosocial and financial incentives for biodiversity conservation: A field experiment using a smartphone app

Sasaki, Shusaku; Kubo, Takahiro; Kitano, Shodai

Ecological Economics, 2025, 230, 108506

アクセス数:328件（2025-10-08 12:30 集計）

固定URL: https://hdl.handle.net/11094/100395

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タイトル	Prosocial and financial incentives for biodiversity conservation: A field experiment using a smartphone app
著者	NRID 1000020814586 1000020814586 researchmap permalink ssasaki_econ ssasaki_econ 著者名 Sasaki, Shusaku
	著者名 Kubo, Takahiro
	著者名 Kitano, Shodai
キーワード等	Behavioral change
	Behavioral economics
	Citizen science
	Conservation action
	Public good
内容	Sasaki S., Kubo T., Kitano S. Prosocial and financial incentives for biodiversity conservation: A field experiment using a smartphone app. Ecological Economics 230, 108506 (2025); https://doi.org/10.1016/j.ecolecon.2024.108506.
抄録	Ascertaining the number, type, and location of plant, insect, and animal species is essential for biodiversity conservation. However, it is difficult to comprehensively monitor the situation using only expert-led surveys, and therefore information voluntarily provided by citizens is helpful in determining species distribution. To effectively encourage citizens to share data, this study proposed a prosocial incentive that rewards providing species information with donations for endangered species conservation activities. We conducted a field experiment with users (N = 830) of a widely used Japanese smartphone app “biome” where they post species photos and measured the incentive's effect on their posting behavior. In addition, we measured the effect of a financial incentive that provides monetary rewards for posting species photos and compared the two incentives' effects. The analyses revealed that while the prosocial incentive did not increase the number of posts on average, it could influence the content of the posts, increasing the proportion of posts on rare species. In contrast, the financial incentive significantly increased the total number of posts and, in particular, the number of posts on less rare and invasive species. Our results indicate that the prosocial and financial incentives could stimulate different motivations and encourage different posting behaviors.
出版者	Elsevier B.V.
収録物名	Ecological Economics
巻(号)	230
ページ	108506
刊行年月	2025-04-01
言語	英語
ハンドルURL	https://hdl.handle.net/11094/100395
PISSN	09218009
関連情報 (isIdenticalTo)	DOI (出版社版) https://doi.org/10.1016/j.ecolecon.2024.108506
アクセス権	open access
権利情報	This article is licensed under a Creative Commons Attribution 4.0 International License.
出版タイプ	Version of Record
カテゴリ	学術雑誌論文 Journal Article

資源タイプ	学術雑誌論文
ローカル資源タイプ	学術雑誌論文
DCTERMS.bibliographicCitation	Ecological Economics. 2025, 230, p. 108506
DC.title	Prosocial and financial incentives for biodiversity conservation: A field experiment using a smartphone app
DC.creator	Sasaki, Shusaku
	Kubo, Takahiro
	Kitano, Shodai
DC.publisher	Elsevier B.V.
DC.language' scheme='DCTERMS.RFC1766	英語
DCTERMS.issued' scheme='DCTERMS.W3CDTF	2025-04-01
DC.identifier	https://doi.org/10.1016/j.ecolecon.2024.108506
DC.subject	Behavioral change
	Behavioral economics
	Citizen science
	Conservation action
	Public good
DC.description	Sasaki S., Kubo T., Kitano S. Prosocial and financial incentives for biodiversity conservation: A field experiment using a smartphone app. Ecological Economics 230, 108506 (2025); https://doi.org/10.1016/j.ecolecon.2024.108506.
DCTERMS.abstract	Ascertaining the number, type, and location of plant, insect, and animal species is essential for biodiversity conservation. However, it is difficult to comprehensively monitor the situation using only expert-led surveys, and therefore information voluntarily provided by citizens is helpful in determining species distribution. To effectively encourage citizens to share data, this study proposed a prosocial incentive that rewards providing species information with donations for endangered species conservation activities. We conducted a field experiment with users (N = 830) of a widely used Japanese smartphone app “biome” where they post species photos and measured the incentive's effect on their posting behavior. In addition, we measured the effect of a financial incentive that provides monetary rewards for posting species photos and compared the two incentives' effects. The analyses revealed that while the prosocial incentive did not increase the number of posts on average, it could influence the content of the posts, increasing the proportion of posts on rare species. In contrast, the financial incentive significantly increased the total number of posts and, in particular, the number of posts on less rare and invasive species. Our results indicate that the prosocial and financial incentives could stimulate different motivations and encourage different posting behaviors.
DC.rights	This article is licensed under a Creative Commons Attribution 4.0 International License.
DC.format	100395
citation_title	Prosocial and financial incentives for biodiversity conservation: A field experiment using a smartphone app
citation_author	Sasaki, Shusaku
	Kubo, Takahiro
	Kitano, Shodai
citation_publisher	Elsevier B.V.
citation_language	英語
citation_date	2025-04-01
citation_journal_title	Ecological Economics
citation_volume	230
citation_firstpage	108506
citation_doi	https://doi.org/10.1016/j.ecolecon.2024.108506
citation_public_url	https://hdl.handle.net/11094/100395

Prosocial and financial incentives for biodiversity conservation: A field experiment using a smartphone app

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