Welfare implications of personalized pricing in competitive platform markets : The role of network effects

Lu, Qiuyu; Matsushima, Noriaki; Shekhar, Shiva

OSIPP Discussion Paper, 2025, DP-2025-E-003, 1-31

アクセス数:69件（2025-09-30 10:36 集計）

固定URL: https://hdl.handle.net/11094/102073

論文情報

ファイル出力 EndNote Basic出力 Mendeley出力

タイトル
Welfare implications of personalized pricing in competitive platform markets : The role of network effects
著者
著者名
Lu, Qiuyu
NRID
1000080334879 1000080334879
ORCID
0000-0002-7865-3875 0000-0002-7865-3875
researchmap permalink
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Scopus Author ID
7005645778 7005645778
著者名
Matsushima, Noriaki
著者名
Shekhar, Shiva
キーワード等
Personalized pricing
Uniform prices
Two-sided market
Content developers
JEL分類コード (JEL)
L13
D43
M21
抄録
This study explores the welfare impact of personalized pricing for consumers in a duopolistic two-sided market, with consumers single-homing and developers affiliating with a platform according to their outside option. Personalized pricing, which is private in nature, cannot influence expectations regarding the network sizes, inducing the platforms to offer lower participation fees for developers. Those lower fees increase network benefits for consumers, allowing the platforms to exploit these benefits through personalized pricing. Personalized prices are higher when the network value for developers is high, benefiting competing platforms at the expense of consumers. These findings offer policy insights on personalized pricing.
出版者
Osaka School of International Public Policy, The University of Osaka
収録物名
OSIPP Discussion Paper
巻(号)
DP-2025-E-003
ページ
1-31
刊行年月
2025-07-01
言語
英語
ハンドルURL
https://hdl.handle.net/11094/102073
関連情報 (references)
URI
https://www.osipp.osaka-u.ac.jp/archives/DP/2025/DP2025E003.pdf
アクセス権
metadata only access
カテゴリ
ディスカッション／ワーキング・ペーパー DP/WP
OSIPP Discussion Paper