学術雑誌論文

学術雑誌論文

text

International Journal of Industrial Organization. 2025, 103, p. 103200

Welfare implications of personalized pricing in competitive platform markets: The role of network effects

Elsevier Inc.

英語

text

2025-09-23

https://doi.org/10.1016/j.ijindorg.2025.103200

Lu Q., Matsushima N., Shekhar S.. Welfare implications of personalized pricing in competitive platform markets: The role of network effects. International Journal of Industrial Organization 103, Part B, 103200 (2025); https://doi.org/10.1016/j.ijindorg.2025.103200.

This study explores the welfare impact of personalized pricing for consumers in a duopolistic two-sided market, with consumers single-homing and developers affiliating with a platform according to their outside option. Personalized pricing, which is private in nature, cannot influence expectations regarding the network sizes, inducing the platforms to offer lower participation fees for developers. Those lower fees increase network benefits for consumers, allowing the platforms to exploit these benefits through personalized pricing. Personalized prices are higher when the network value for developers is high, benefiting competing platforms at the expense of consumers. These findings offer policy insights on personalized pricing.

This article is licensed under a Creative Commons Attribution 4.0 International License.

103287

Welfare implications of personalized pricing in competitive platform markets: The role of network effects

Elsevier Inc.

英語

2025-09-23

International Journal of Industrial Organization

103

103200

https://doi.org/10.1016/j.ijindorg.2025.103200

https://hdl.handle.net/11094/103287