Standard Body Image

ファッションシ ノ エステ コウコク ニ ミル キハン テキナ ボディ イメージ

Chou, Dienfang

オオサカ ダイガク ニンゲン カガクブ シャカイガク ニンゲンガク ジンルイガク ケンキュウシツ

英語

ファッション誌

エステティック

広告

性の商品化

standard body image

fashion magazine

esthetic

advertisement

commercialization of sexuality

The problem of eating disorders have recently increased ten-fold in 10 years. Eating disorders reflect the excessive dieting intention of the women. And searching for the reasons of this state, it is necessary to recognize the social standards of the body image. With economic development, the purpose of the most current advertisement includes not only telling about the existence of the services and products, but also stimulates consumer demand. Advertisements in fashion magazines can also be put in this category. More over, the esthetic beauty salon can be seen as a business that commercializes sexuality. In this research, thinking of the fashion magazine as a symbol of authority, explains the relationship between fashion magazines and advertisements, analyzed in the context of the esthetics, and from the results of the analysis, standard body image, unacceptable body image, symbolic violence in esthetic advertisements, are be investigated.

英語