Do Consumers Select Food Products Based on Carbon Dioxide Emissions? Evidence from a Buying Experiment in Japan

Aoki, Keiko

Do Consumers Select Food Products Based on Carbon Dioxide Emissions? Evidence from a Buying Experiment in Japan

Aoki, Keiko

Institute of Social and Economic Research Discussion Papers, 2011, 749, 1-25

アクセス数:148件（2025-03-21 17:20 集計）

固定URL: https://hdl.handle.net/11094/13709

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タイトル	Do Consumers Select Food Products Based on Carbon Dioxide Emissions? Evidence from a Buying Experiment in Japan
著者	NRID 1000010546732 1000010546732 著者名 Aoki, Keiko
キーワード等	carbon dioxide emissions
	choice experiment
	consumer preference
	food choice
	laboratory experiment
	random parameter logit
内容	ISER discussion paper
内容	July 2009, Revised January 2011
抄録	This study investigates whether consumers select foods based on the levels of carbon dioxide (CO2) emissions by using a choice experiment in the laboratory. Respondents are asked to purchase a few Satsuma mandarin oranges based on price and the levels of CO2 emissions during different stages of their life cycle of production until packing and to answer questions on environmental consciousness, knowledge, and behavior. The following results are obtained: (i) the result for the high and low groups with respect to environmental consciousness is only significant different. (ii) the willingness to pay (WTP) estimate for the reduction of 1g of CO2 emissions per Satsuma mandarin orange is significantly lower for the low environmentally conscious group than it is for the high environmentally conscious group; (iii) the choice reasons selected by the respondents indicate that the low environmentally conscious group is less likely to select foods based on their CO2 emissions, whereas the high environmentally conscious group is indifferent to both price and the levels of CO2 emissions; and (iv) socioeconomic characteristics such as gender, age, and education influence the selection of foods on the basis of CO2 emissions in the low environmentally conscious group. However, this is not the case in the high environmentally conscious group. Therefore, this study implies that regardless of consumers’ environmental knowledge and behavior, the higher their environmental consciousness, the greater their likelihood of selecting foods with lower environmental loads.
出版者	The Institute of Social and Economic Research, Osaka University
収録物名	Institute of Social and Economic Research Discussion Papers
巻(号)	749
ページ	1-25
刊行年月	2011-01
言語	英語
ハンドルURL	https://hdl.handle.net/11094/13709
関連情報 (references)	URI https://www.iser.osaka-u.ac.jp/library/dp/2009/DP0749R.pdf
アクセス権	metadata only access
カテゴリ	ディスカッション／ワーキング・ペーパー DP/WP
カテゴリ	Institute of Social and Economic Research Discussion Papers
最終更新日	2011-01

資源タイプ	テクニカルレポート
ローカル資源タイプ	ディスカッション／ワーキング・ペーパー
DCMI資源タイプ	text
DCTERMS.bibliographicCitation	Institute of Social and Economic Research Discussion Papers. 2011, 749, p. 1-25
DC.title	Do Consumers Select Food Products Based on Carbon Dioxide Emissions? Evidence from a Buying Experiment in Japan
DC.creator	Aoki, Keiko
DC.publisher	The Institute of Social and Economic Research, Osaka University
DC.language' scheme='DCTERMS.RFC1766	英語
DC.type' scheme='DCTERMS.DCMIType	text
DCTERMS.issued' scheme='DCTERMS.W3CDTF	2011-01
DC.relation' scheme='DCTERMS.URI	https://www.iser.osaka-u.ac.jp/library/dp/2009/DP0749R.pdf
DC.subject	carbon dioxide emissions
	choice experiment
	consumer preference
	food choice
	laboratory experiment
	random parameter logit
DC.description	ISER discussion paper
DC.description	July 2009, Revised January 2011
DCTERMS.abstract	This study investigates whether consumers select foods based on the levels of carbon dioxide (CO2) emissions by using a choice experiment in the laboratory. Respondents are asked to purchase a few Satsuma mandarin oranges based on price and the levels of CO2 emissions during different stages of their life cycle of production until packing and to answer questions on environmental consciousness, knowledge, and behavior. The following results are obtained: (i) the result for the high and low groups with respect to environmental consciousness is only significant different. (ii) the willingness to pay (WTP) estimate for the reduction of 1g of CO2 emissions per Satsuma mandarin orange is significantly lower for the low environmentally conscious group than it is for the high environmentally conscious group; (iii) the choice reasons selected by the respondents indicate that the low environmentally conscious group is less likely to select foods based on their CO2 emissions, whereas the high environmentally conscious group is indifferent to both price and the levels of CO2 emissions; and (iv) socioeconomic characteristics such as gender, age, and education influence the selection of foods on the basis of CO2 emissions in the low environmentally conscious group. However, this is not the case in the high environmentally conscious group. Therefore, this study implies that regardless of consumers’ environmental knowledge and behavior, the higher their environmental consciousness, the greater their likelihood of selecting foods with lower environmental loads.
DC.format	13709
citation_title	Do Consumers Select Food Products Based on Carbon Dioxide Emissions? Evidence from a Buying Experiment in Japan
citation_author	Aoki, Keiko
citation_publisher	The Institute of Social and Economic Research, Osaka University
citation_language	英語
citation_date	2011-01
citation_journal_title	Institute of Social and Economic Research Discussion Papers
citation_volume	749
citation_firstpage	1
citation_lastpage	25
citation_public_url	https://hdl.handle.net/11094/13709
citation_abstract_html_url	https://www.iser.osaka-u.ac.jp/library/dp/2009/DP0749R.pdf

Do Consumers Select Food Products Based on Carbon Dioxide Emissions? Evidence from a Buying Experiment in Japan

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