From "Religion and Social Contribution" to "Management of Religious Studies for Society"

シュウキョウ ノ シャカイ コウケン ロン カラ シュウキョウ ケンキュウ ノ シャカイテキ マネジメント ロン ヘ

ヤノ, ヒデタケ

Yano, Hidetake

シュウキョウ ト シャカイ コウケン ケンキュウカイ

知識労働者

知識の生産性

ソーシャル・マーケティング

Social constructive orientation

social movement orientation

knowledge worker

productivity of knowledge

social marketing

This paper reviews three main theoretical articles in the book “Religion and Social Contribution” edited and written by Inaba Keishin and Sakurai Yoshihide. First, this paper illustrates that the three articles are oriented toward social construction and social movement. Then, it focuses on the multiple meanings of “social contribution by religions.” Next, the paper points out the values behind these articles and argues for the importance of clarification and multiplicity of these values. I maintain that the request for “social contribution by religions” comes from religious believers and academic scholars who are oriented social activities. Further, I investigate the social background of these people from the viewpoint of the rise of knowledge workers. Finally, I insist on applying management and social marketing skills to the study of “social contribution by religions.” These skills will be relevant to the aspects of social construction and social movement orientations of the study.