The Formation of value orientations about life style : from the viewpoint of post-materialistic value

セイカツ　ヨウシキ　ノ　カチ　シコウ　ケイセイ　ダツブッシツテキ　カチ　ノ　シテン　カラ

ヨネダ, ユキヒロ

Yoneda, Yukihiro

オオサカ ダイガク ダイガクイン ニンゲン カガク ケンキュウカ シャカイガク ニンゲンガク ジンルイガク ケンキュウシツ

Sociology, Anthropology and Philosophy, Graduate School of Human Sciences, Osaka University

価値志向

脱物質的価値

内的報酬感

後期産業社会

Lifestyle

value orientation

post-materialistic value

intrinsic rewards

postindustrial society

The purpose of this paper is to address the determinants of three value orientations about life styles: Stratificational status orientation, Social role orientation, and Relational sufficiency orientation. In an affluent society where industrialization has achieved, people's different value orientations do not reflect on their different in social stratificational states. Using data from "The Japan Survey on Information Society 2002" (JIS 2002), the multiple regression models I apply for the study that supply with explanation variables which explicate the unseen life experiences within stratificational variable is adopted. Consequently, it becomes clear that the formative mechanism of the post-materialistic value orientation (Social role orientation and Relational sufficiency orientation), which is increased by the progress of industrialization, is different from the materialistic one (Stratificational status orientation). Especially, having of the intrinsic rewards in work promotes a post-materialistic value orientation which also pursues an inner outcome or feeling of sufficiency positively in the private life. This formative mechanism is different from the often postulated trade-off relation "either the work-centered industrious value orientation, or the private life-centered pleasure-seeking value orientation." It also shows a new type of social adaptation in an affluent postindustrial society.