Introduction of the Social Communication Structure Surrounding Infomercials with Article Analysis of Mass Media and Interview

ダイレクト マーケティング コウコク ノ シャカイテキ コミュニケーション コウゾウ カイメイ ヘノ ジョセツ

Kim, Chunai

オオサカ ダイガク ダイガクイン ニンゲン カガク ケンキュウカ シャカイガク ニンゲンガク ジンルイガク ケンキュウシツ

Sociology, Anthropology and Philosophy, Graduate School of Human Sciences, Osaka University

英語

共存関係の販売装置

社会現象

生活の変化

欲望の解決

Infomercial

Sales Device

Social Phenomenon

Changing Life

Solution of Desire

Now infomercials are exported and broadcasted in Asia and Europe as well as the United States. Given this growth, it is important to understand about how and why infomercials have been developed, focusing on the aspect of industry and cultural background . This paper clarifies that how infomercials have affected at America society comparing ads researchers' approaches to contents of mass media articles which describe about infomercial marketers and public opinion . It notes that how infomercials have been gaining power and growing in the American society as well and considers about the newspapers, magazines , and statements of television news from 1990 to 2002. Also the interviews what I did last year in the United States will be added when explaining infomercial makers'(retail stores, infomercial companies and cable stations)view about infomercial business. Ads researchers tend to describe infomercials as- most "powerful advertisement and direct sales device." However, in the analysis of the mass media articles, the public did not always evaluate it as a positive thing. Infomercial companies have had strong confidence about starting infomercial business according to interviews with them and several articles . There is also a sort of correlation among retail stores, infomercial companies and cable stations . On one hand, infomercials have been recognized as one of social phenomenon which has been concerned with America people who care seriously about their body image. There were not only infomercial consumer surveys, but also American people who desire "a change of life" and "a solution of something" through infomercial product. Infomercials have become a social phenomenon that makes consume passion and influences consume society as the effective sales device

英語