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このアイテムへのリンクには次のURLをご利用ください:
https://doi.org/10.18910/5746
このアイテムへのリンクには次のURLをご利用ください:http://hdl.handle.net/11094/5746
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タイトル
MLMをめぐる社会言説の構図 : アムウェイの事例を中心として
別タイトル
Analyzing the Construction of the Social Discourses on 'Multi-level Marketing Plan (MLM)' : The Case of Amway
タイトル (ヨミ)
MLM オ メグル シャカイ ゲンセツ ノ コウズ アムウェイ ノ ジレイ ヲ チュウシン トシテ
著者
木島, 由晶
木島, 由晶
著者の別表記
Kijima, Yoshimasa
著者 (ヨミ)
キジマ, ヨシマサ
キーワード等
MLM
アムウェイ
疑似宗教
公と私
MLM
Amway
pseudo-religion
formal/informal
public/private
抄録
This article attempts to review and analyze the social discourses on so-called 'multi-level marketing plan (MLM)' in past and present, focusing mainly on the case of Amway, the largest corporation of those based on such a system. The MLM has been attracting social attention because of its two remarkable aspects. One is its new style of marketing plan, which has attracted both jurists' and economists' interests since 1970s. While the jurists considered the system as 'wicked business' bringing the serious social problems, some economists positively emphasized its revolutionary aspect as 'network business'. The other is the new type of social relationship among the distributors in this system, which has become a focus of the public since 1990s when MLM gained popularity and has sometimes been interpreted in terms of 'pseudoreligion'. On the one hand social psychologists took the situation of the distributors negatively as 'mind-controlled' . Some sociologists of religion on the other regarded them more positively as 'seeking for their real selves'. The analysis of such contradicting social discourses on MLM reveals some factors that this system has to evoke discussions in terms of 'good' or 'evil'. The key to understand the phenomena is the confusion of 'public' or 'formal' with 'private' or 'informal' domains. To assert such factors existing in the system we need more detailed sociological research on this system.
公開者
大阪大学人間科学部社会学・人間学・人類学研究室
公開者 (ヨミ)
オオサカ ダイガク ニンゲン カガクブ シャカイガク ニンゲンガク ジンルイガク ケンキュウシツ
掲載誌名
年報人間科学
巻
23-2
開始ページ
381
終了ページ
396
刊行年月
2002
ISSN
02865149
NCID
AN0020011X
URL
http://hdl.handle.net/11094/5746
言語
日本語
英語
DOI
info:doi/10.18910/5746
カテゴリ
紀要論文 Departmental Bulletin Paper
年報人間科学 / 第23号 第2分冊
論文詳細を表示
著者版フラグ
publisher
NII資源タイプ
紀要論文
ローカル資源タイプ
紀要論文
dcmi資源タイプ
text
DCTERMS.bibliographicCitation
年報人間科学.23-2 P.381-P.396
DC.title
MLMをめぐる社会言説の構図 : アムウェイの事例を中心として
DCTERMS.alternative
Analyzing the Construction of the Social Discourses on 'Multi-level Marketing Plan (MLM)' : The Case of Amway
DC.creator
木島, 由晶
DC.creator
Kijima, Yoshimasa
DC.publisher
大阪大学人間科学部社会学・人間学・人類学研究室
DC.language" scheme="DCTERMS.RFC1766
日本語
英語
DCTERMS.issued" scheme="DCTERMS.W3CDTF
2002
DC.identifier" scheme="DCTERMS.URI
http://hdl.handle.net/11094/5746
DC.subject
MLM
アムウェイ
疑似宗教
公と私
MLM
Amway
pseudo-religion
formal/informal
public/private
DCTERMS.abstract
This article attempts to review and analyze the social discourses on so-called 'multi-level marketing plan (MLM)' in past and present, focusing mainly on the case of Amway, the largest corporation of those based on such a system. The MLM has been attracting social attention because of its two remarkable aspects. One is its new style of marketing plan, which has attracted both jurists' and economists' interests since 1970s. While the jurists considered the system as 'wicked business' bringing the serious social problems, some economists positively emphasized its revolutionary aspect as 'network business'. The other is the new type of social relationship among the distributors in this system, which has become a focus of the public since 1990s when MLM gained popularity and has sometimes been interpreted in terms of 'pseudoreligion'. On the one hand social psychologists took the situation of the distributors negatively as 'mind-controlled' . Some sociologists of religion on the other regarded them more positively as 'seeking for their real selves'. The analysis of such contradicting social discourses on MLM reveals some factors that this system has to evoke discussions in terms of 'good' or 'evil'. The key to understand the phenomena is the confusion of 'public' or 'formal' with 'private' or 'informal' domains. To assert such factors existing in the system we need more detailed sociological research on this system.
DC.identifier
info:doi/10.18910/5746
citation_title
MLMをめぐる社会言説の構図 : アムウェイの事例を中心として
citation_author
木島, 由晶
citation_publisher
大阪大学人間科学部社会学・人間学・人類学研究室
citation_language
日本語
英語
citation_date
2002
citation_journal_title
年報人間科学
citation_volume
23-2
citation_firstpage
381
citation_lastpage
396
citation_issn
02865149
citation_public_url
http://hdl.handle.net/11094/5746
citation_keywords
MLM
アムウェイ
疑似宗教
公と私
MLM
Amway
pseudo-religion
formal/informal
public/private
citation_doi
info:doi/10.18910/5746