学術雑誌論文

本学関連学会

text

デザイン理論. 2019, 73, p. 1-14

日本語

text

2019-01-21

学術論文

Wood has been regarded as an important material for many objects in various cultures since ancient times. The conditions of the Japanese climate highly favor the growth of dense woodlands and consequently Japanese culture has often been rephrased as a “tree culture”. Therefore it is naturally considered that wood has been deeply involved in the formation of Japanese culture. This paper focuses on the circumstances in which a specific group of wood is regarded not simply as a wooden material but also as the prestigious one named Meiboku. Meiboku has often been used for cultural properties and precious highly art works. Its rare and special grain pattern, colors and texture have been highly appreciated. Judging from these facts, there must be certain standards of the distinctive quality of Meiboku. In order to clarify the above-mentioned standards, three important viewpoints are chosen in this paper 1) different elements between Meiboku and ordinary wood 2) cognitive boundary between Meiboku and ordinary wood 3) branding methods of Meiboku conceived by its dealers I believe that this analysis will lead to the more logical as well as sensitive understanding of Meiboku for its future marketing and clearer evaluation.

10.18910/71182

71182

銘木の評価基準と価値設定の研究 : ブランディングの観点から

岡田, 涼子

意匠学会

日本語

2019-01-21

デザイン理論

73

1

14

https://hdl.handle.net/11094/71182

10.18910/71182

https://doi.org/10.18910/71182