Ainu in the Linguistic Landscape : Reflections on Commodification and Authenticity from Akan, Hokkaido

Brenes, Ivan

doi:info:doi/10.18910/75491

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タイトル	Ainu in the Linguistic Landscape : Reflections on Commodification and Authenticity from Akan, Hokkaido
著者	Brenes, Ivan Brenes, Ivan
キーワード等	linguistic landscape
	minority language
	commodification
内容	【学術論文】
抄録	Linguistic-landscape research has increasingly been focusing on what minority languages on signage can tell us about the state or roles of those languages. This paper adds to the research through a linguistic-landscape analysis on how Ainu words on private signs in a small Hokkaido town are used to market authenticity in two tourist locations. Both settings — Ainu shops and a Japanese resort hotel — rely on the symbolic function of Ainu as the words are used to name shops and hotel spaces. The choices of Ainu words reflect endeavors to use mainly culture, nature and positive connotations to promote an authentic indexing of and connection to the Ainu. However, the linguistic landscape in the Ainu shopping street resonates mainly with the domestic tourist who can read the katakana of the opaque Ainu names. The hotel’s claims to authentically index Ainu culture are more dilute but its language commodification is more inclusive as the Ainu words appear in katakana and Roman letters with word glosses in Japanese and English.
公開者	大阪大学大学院言語文化研究科
公開者の別表記	Graduate School of Language and Culture Osaka University
公開者 (ヨミ)	オオサカ　ダイガク　ダイガクイン　ゲンゴ　ブンカ　ケンキュウカ
掲載誌名	言語文化研究
巻	46
開始ページ	43
終了ページ	65
刊行年月	2020-03-31
ISSN	03874478
NCID	AN00077727
URL	http://hdl.handle.net/11094/75491
言語	英語
DOI	info:doi/10.18910/75491
カテゴリ	紀要論文 Departmental Bulletin Paper
カテゴリ	言語文化研究 / 第46巻（2020）

著者版フラグ	publisher
NII資源タイプ	紀要論文
ローカル資源タイプ	紀要論文
dcmi資源タイプ	text
DCTERMS.bibliographicCitation	言語文化研究.46 P.43-P.65
DC.title	Ainu in the Linguistic Landscape : Reflections on Commodification and Authenticity from Akan, Hokkaido
DC.creator	Brenes, Ivan
DC.publisher	大阪大学大学院言語文化研究科
DC.language" scheme="DCTERMS.RFC1766	英語
DCTERMS.issued" scheme="DCTERMS.W3CDTF	2020-03-31
DC.identifier" scheme="DCTERMS.URI	http://hdl.handle.net/11094/75491
DC.subject	linguistic landscape
	minority language
	commodification
DC.description	【学術論文】
DCTERMS.abstract	Linguistic-landscape research has increasingly been focusing on what minority languages on signage can tell us about the state or roles of those languages. This paper adds to the research through a linguistic-landscape analysis on how Ainu words on private signs in a small Hokkaido town are used to market authenticity in two tourist locations. Both settings — Ainu shops and a Japanese resort hotel — rely on the symbolic function of Ainu as the words are used to name shops and hotel spaces. The choices of Ainu words reflect endeavors to use mainly culture, nature and positive connotations to promote an authentic indexing of and connection to the Ainu. However, the linguistic landscape in the Ainu shopping street resonates mainly with the domestic tourist who can read the katakana of the opaque Ainu names. The hotel’s claims to authentically index Ainu culture are more dilute but its language commodification is more inclusive as the Ainu words appear in katakana and Roman letters with word glosses in Japanese and English.
DC.identifier	info:doi/10.18910/75491
citation_title	Ainu in the Linguistic Landscape : Reflections on Commodification and Authenticity from Akan, Hokkaido
citation_author	Brenes, Ivan
citation_publisher	大阪大学大学院言語文化研究科
citation_language	英語
citation_date	2020-03-31
citation_journal_title	言語文化研究
citation_volume	46
citation_firstpage	43
citation_lastpage	65
citation_issn	03874478
citation_public_url	http://hdl.handle.net/11094/75491
citation_keywords	linguistic landscape
	minority language
	commodification
citation_doi	info:doi/10.18910/75491

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