紀要論文

紀要論文

text

言語文化研究. 2020, 46, p. 43-65

Ainu in the Linguistic Landscape : Reflections on Commodification and Authenticity from Akan, Hokkaido

Brenes, Ivan

英語

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2020-03-31

【学術論文】

Linguistic-landscape research has increasingly been focusing on what minority languages on signage can tell us about the state or roles of those languages. This paper adds to the research through a linguistic-landscape analysis on how Ainu words on private signs in a small Hokkaido town are used to market authenticity in two tourist locations. Both settings — Ainu shops and a Japanese resort hotel — rely on the symbolic function of Ainu as the words are used to name shops and hotel spaces. The choices of Ainu words reflect endeavors to use mainly culture, nature and positive connotations to promote an authentic indexing of and connection to the Ainu. However, the linguistic landscape in the Ainu shopping street resonates mainly with the domestic tourist who can read the katakana of the opaque Ainu names. The hotel’s claims to authentically index Ainu culture are more dilute but its language commodification is more inclusive as the Ainu words appear in katakana and Roman letters with word glosses in Japanese and English.

10.18910/75491

75491

Ainu in the Linguistic Landscape : Reflections on Commodification and Authenticity from Akan, Hokkaido

Brenes, Ivan

大阪大学大学院言語文化研究科

英語

2020-03-31

言語文化研究

46

43

65

https://hdl.handle.net/11094/75491

10.18910/75491

https://doi.org/10.18910/75491