Evaluating the “Emotional Response Sensitive Design Process” Model : with Particular Reference to Print Media Design

Istek, Cihangir; McIlhargey, Justine

doi:https://doi.org/10.18910/75576

Evaluating the “Emotional Response Sensitive Design Process” Model : with Particular Reference to Print Media Design

Istek, Cihangir; McIlhargey, Justine

Co＊Design, 2020, 7, 31-56

アクセス数:421件（2026-02-16 12:23 集計）

固定URL: https://doi.org/10.18910/75576

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タイトル	Evaluating the “Emotional Response Sensitive Design Process” Model : with Particular Reference to Print Media Design
タイトル	「感性主体のデザインプロセスモデル」 : プリントメディアデザインに特化した評価
著者	著者名 Istek, Cihangir ; イステッキ, ジハンギル
著者	著者名 McIlhargey, Justine ; マッキィルハーギー, ジュッスティン
キーワード等	Design Process
	User Experience
	Decision-making
	Emotional Response
	Print Media Design
抄録	Prior to this article, the authors discussed the possibility of fusing the Japanese philosophy of Kansei with the Western idea of the design process, and endeavored to set out an extended model, namely the “Emotional Response Sensitive Design Process” model, that might positively influence designers' future decision-making process(McIlhargey & Istek, 2019). The authors also concluded that further research is necessary to evaluate and confirm this model in reality of design process application with the goal of understanding the questions like whether there is any interest and need for such model within the design community, or whether the proposed techniques should be carefully examined through specific lenses to help inform the designers conscious experience, and thereby the design processes. This article has the goal to gain greater insight, particularly into the Print Media design process with questions like: “How do designers try to convey emotional messages through the Print Media design choices?” and, “in order to do so, which design elements do they utilize?” Or, “when designing, do they even consider the emotional response of their target users?” and if so, “to what extent, do they let the emotional responses influence their design decision making process?” Based on an online survey conducted amongst international designers, data was gathered in order to understand the designer's perspective on user experience, and in particular, what tools designers gravitate towards when conveying a message. Understanding if there is a need for a higher predictability of the emotional viewer response and a corresponding design process model will be the main focus of the survey analysis.
出版者	大阪大学COデザインセンター
収録物名	Co＊Design
巻(号)	7
ページ	31-56
刊行年月	2020-02-29
言語	英語
ハンドルURL	https://hdl.handle.net/11094/75576
DOI	https://doi.org/10.18910/75576
PISSN	24349348
eISSN	24349593
NCID	AA1278294X
アクセス権	open access
出版タイプ	Version of Record
カテゴリ	紀要論文 Departmental Bulletin Paper
カテゴリ	Co＊Design / no.7（2020-02）

資源タイプ	紀要論文
ローカル資源タイプ	紀要論文
DCMI資源タイプ	text
DCTERMS.bibliographicCitation	Co＊Design. 2020, 7, p. 31-56
DC.title	Evaluating the “Emotional Response Sensitive Design Process” Model : with Particular Reference to Print Media Design
DC.title	「感性主体のデザインプロセスモデル」 : プリントメディアデザインに特化した評価
DC.creator	Istek, Cihangir
	イステッキ, ジハンギル
	McIlhargey, Justine
	マッキィルハーギー, ジュッスティン
DC.publisher	大阪大学COデザインセンター
DC.language' scheme='DCTERMS.RFC1766	英語
DC.type' scheme='DCTERMS.DCMIType	text
DCTERMS.issued' scheme='DCTERMS.W3CDTF	2020-02-29
DC.subject	Design Process
	User Experience
	Decision-making
	Emotional Response
	Print Media Design
DCTERMS.abstract	Prior to this article, the authors discussed the possibility of fusing the Japanese philosophy of Kansei with the Western idea of the design process, and endeavored to set out an extended model, namely the “Emotional Response Sensitive Design Process” model, that might positively influence designers' future decision-making process(McIlhargey & Istek, 2019). The authors also concluded that further research is necessary to evaluate and confirm this model in reality of design process application with the goal of understanding the questions like whether there is any interest and need for such model within the design community, or whether the proposed techniques should be carefully examined through specific lenses to help inform the designers conscious experience, and thereby the design processes. This article has the goal to gain greater insight, particularly into the Print Media design process with questions like: “How do designers try to convey emotional messages through the Print Media design choices?” and, “in order to do so, which design elements do they utilize?” Or, “when designing, do they even consider the emotional response of their target users?” and if so, “to what extent, do they let the emotional responses influence their design decision making process?” Based on an online survey conducted amongst international designers, data was gathered in order to understand the designer's perspective on user experience, and in particular, what tools designers gravitate towards when conveying a message. Understanding if there is a need for a higher predictability of the emotional viewer response and a corresponding design process model will be the main focus of the survey analysis.
DC.identifier	10.18910/75576
DC.format	75576
citation_title	Evaluating the “Emotional Response Sensitive Design Process” Model : with Particular Reference to Print Media Design
citation_author	Istek, Cihangir
citation_author	McIlhargey, Justine
citation_publisher	大阪大学COデザインセンター
citation_language	英語
citation_date	2020-02-29
citation_journal_title	Co＊Design
citation_volume	7
citation_firstpage	31
citation_lastpage	56
citation_public_url	https://hdl.handle.net/11094/75576
citation_doi_detail	10.18910/75576
citation_doi	https://doi.org/10.18910/75576

Evaluating the “Emotional Response Sensitive Design Process” Model : with Particular Reference to Print Media Design

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