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2021-03-06
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論文情報
タイトル
Short-term responses to nudge-based messages for preventing the spread of COVID-19 infection : Intention, behavior, and life satisfaction
著者
Sasaki, Shusaku
Sasaki, Shusaku
Kurokawa, Hirofumi
Kurokawa, Hirofumi
Ohtake, Fumio
Ohtake, Fumio
キーワード等
Infectious diseases
nudge
behavioral economics
altruism
physical distance
抄録
To control and slow down the spread of COVID-19, policymakers and practitioners are employing messages with elements and wording based on nudges to encourage people’s voluntary behaviors of contact avoidance and infection prevention. However, although existing studies have found that nudge-based messages strengthen their intention to take the behaviors, it is not known whether the messages really promote their actual performance. In the end of April 2020, we conducted a survey experiment on a nationwide sample of Japan through the internet, where we randomly provided to them one of five different nudge-based messages and a message without nudges, and subsequently ascertained their intention to take the contact avoidance and infection prevention behaviors. In the beginning of the following month, May, we further conducted a follow-up survey to determine their actual behavioral changes. The empirical analysis with 5,225 respondents found that only the “Altruistic Message” emphasizing that their behavioral adherence would protect the lives of people close to them reinforced their intentions and also could promote some actual behaviors. However, the similar behavioral changes were not observed for the messages which contained an altruistic element but emphasized it in a loss-frame, or described it as protecting both of their own and others’ lives. The message emphasizing only their own benefit were found to have the adverse effect of impeding their intention and behavior. Further analysis revealed that even the gain-framed “Altruistic Message” with the promotional consequences had side effects of deteriorating the quality of sleep and diet and life satisfaction. When employing nudge-based messages as a countermeasure for COVID-19, the policymakers and practitioners need to carefully scrutinize the elements and wording of the messages while considering their potential adverse effects and side effects.
公開者
Graduate School of Economics and Osaka School of International Public Policy (OSIPP) Osaka University
掲載誌名
Discussion Papers In Economics And Business
巻
20-11
開始ページ
1
終了ページ
31
刊行年月
2020-08
URL
http://hdl.handle.net/11094/76766
関連情報 (references)
http://www2.econ.osaka-u.ac.jp/econ_society/dp/2011.pdf
言語
英語
カテゴリ
ディスカッション/ワーキング・ペーパー DP/WP
論文詳細を表示
著者版フラグ
none
NII資源タイプ
テクニカルレポート
ローカル資源タイプ
ディスカッション/ワーキング・ペーパー
dcmi資源タイプ
text
DCTERMS.bibliographicCitation
Discussion Papers In Economics And Business.20-11 P.1-P.31
DC.title
Short-term responses to nudge-based messages for preventing the spread of COVID-19 infection : Intention, behavior, and life satisfaction
DC.creator
Sasaki, Shusaku
Kurokawa, Hirofumi
Ohtake, Fumio
DC.publisher
Graduate School of Economics and Osaka School of International Public Policy (OSIPP) Osaka University
DC.language" scheme="DCTERMS.RFC1766
英語
DCTERMS.issued" scheme="DCTERMS.W3CDTF
2020-08
DC.identifier" scheme="DCTERMS.URI
http://hdl.handle.net/11094/76766
DC.subject
Infectious diseases
nudge
behavioral economics
altruism
physical distance
DCTERMS.abstract
To control and slow down the spread of COVID-19, policymakers and practitioners are employing messages with elements and wording based on nudges to encourage people’s voluntary behaviors of contact avoidance and infection prevention. However, although existing studies have found that nudge-based messages strengthen their intention to take the behaviors, it is not known whether the messages really promote their actual performance. In the end of April 2020, we conducted a survey experiment on a nationwide sample of Japan through the internet, where we randomly provided to them one of five different nudge-based messages and a message without nudges, and subsequently ascertained their intention to take the contact avoidance and infection prevention behaviors. In the beginning of the following month, May, we further conducted a follow-up survey to determine their actual behavioral changes. The empirical analysis with 5,225 respondents found that only the “Altruistic Message” emphasizing that their behavioral adherence would protect the lives of people close to them reinforced their intentions and also could promote some actual behaviors. However, the similar behavioral changes were not observed for the messages which contained an altruistic element but emphasized it in a loss-frame, or described it as protecting both of their own and others’ lives. The message emphasizing only their own benefit were found to have the adverse effect of impeding their intention and behavior. Further analysis revealed that even the gain-framed “Altruistic Message” with the promotional consequences had side effects of deteriorating the quality of sleep and diet and life satisfaction. When employing nudge-based messages as a countermeasure for COVID-19, the policymakers and practitioners need to carefully scrutinize the elements and wording of the messages while considering their potential adverse effects and side effects.
citation_title
Short-term responses to nudge-based messages for preventing the spread of COVID-19 infection : Intention, behavior, and life satisfaction
citation_author
Sasaki, Shusaku
Kurokawa, Hirofumi
Ohtake, Fumio
citation_publisher
Graduate School of Economics and Osaka School of International Public Policy (OSIPP) Osaka University
citation_language
英語
citation_date
2020-08
citation_journal_title
Discussion Papers In Economics And Business
citation_volume
20-11
citation_firstpage
1
citation_lastpage
31
citation_public_url
http://hdl.handle.net/11094/76766
citation_keywords
Infectious diseases
nudge
behavioral economics
altruism
physical distance