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ディスカッション／ワーキング・ペーパー

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Discussion Papers In Economics And Business. 2020, 20-15, p. 1-25

Daewoo Motors (1992-1999) : A dragon multinational in the car industry

Graduate School of Economics, Osaka University

英語

text

2020-11

http://www2.econ.osaka-u.ac.jp/econ_society/dp/2015.pdf

Multinational enterprises (MNEs) from emerging countries have shown their ability to compete as latecomers against established enterprises in various industries. Such latecomers are known as “dragon multinationals” and much research has been conducted to analyze their behavior and competitive advantages. This paper focuses on the strategy implemented by the Korean automobile company Daewoo Motors to expand into the global market. Based on the international business literature on the emergence of multinational enterprises in emerging countries, this paper examines why Daewoo Motors invested first in developing economies such as Uzbekistan and Eastern Europe upon expanding into the global market. It discusses both the growth of foreign sales and the organization of overseas assembly plants. In addition, this paper explores the impact of investing in other emerging countries on the competitiveness of the firm and evaluates the potential risks of this approach.

78273

Daewoo Motors (1992-1999) : A dragon multinational in the car industry

Graduate School of Economics, Osaka University

英語

2020-11

Discussion Papers In Economics And Business

20-15

1

25

https://hdl.handle.net/11094/78273

http://www2.econ.osaka-u.ac.jp/econ_society/dp/2015.pdf