Mediating "Voice" in the Local Community : the Change of "Voice" and Its Gender, from Early Sound Media to Radio of Today

チイキ オ ツナグ コエ オンキョウ メディア ニオケル コエ ト ジェンダー ノ ヘンセン

キタデ, マキエ

Kitade, Makie

オオサカ ダイガク ダイガクイン ニンゲン カガク ケンキュウカ シャカイガク ニンゲンガク ジンルイガク ケンキュウシツ

Sociology, Anthropology and Philosophy, Graduate School of Human Sciences, Osaka University

英語

ジェンダー

「声」の規格化

ラジオパーソナリティ

マス・パーソナル・コミュニケーション

"voice"

gender

standardization of "voice"

radio personarity

mass personal communication

This paper aims to confirming that forms of media, communication, and their mediator "voice" are not constructed as a result of technological development, but are historical products of the interaction of society and technology. I will trace the change of "voice"-the forms of media, communication, mediatorship, and its gender in radio broadcasting. Radio has come to be situated as a local medium aiming at mass personal communication, and broadcasters are called "radio personarities". People listen to the "voice" on the radio, but what do they expect ? In the early sound media both radio and telephone played different roles to these of the widespread media they have become. They were systemic forms which could not be clealy distinguished and have been constructed to the specific media of today by society taking advantage of change. It is significant that it was a female "voice" which was considered suitable for communication on the early sound media. There was a sift from communication to the standardization of "voice". I will also trace the change of "voice" on the radio as mass media, throutout the history of broadcasting. In an examination of the radio communication of today, it can be seen that "radio personarities" are very important, but they did not figure at all in early radio. Tracing radio historiy, I will focus on "voice" has a medium of communication and examine what kind of "voice" people demand. With the spread of TV, radio has had to make the sift back from standardaized "voice" to communicative ability, in order to compete in the mass parsonal communication stakes. Toward the age of broadband, mass communication will be directed even more to mass personal communication, so I think it is even more important now to re-examine radio communication as mass parsonal communication.

英語