Development of daily necessities retail commerce and operation of “shopping bus” in the Hanshin area during the high growth period

コウド　セイチョウキ　ノ　ハンシン　チイキ　ニ　オケル　ニチヨウヒン　コウリ　ショウギョウ　ノ　テンカイ　ト　カイモノ　バス　ノ　ウンコウ

ヒロタ, マコト

Hirota, Makoto

The Economic Society of Osaka University　and　Graduate School of Economics, Osaka University

オオサカ　ダイガク　ケイザイ　ガッカイ オオサカ　ダイガク　ダインガクイン　ケイザイガク　ケンキュウカ

阪神地域

日用品小売商業

買物バス

小売市場

買い物弱者

団地

ニュータウン

High growth period

Hanshin area

daily necessities retail commerce

shopping bus

retail market

Shopping refugees

housing complex

new town

The purpose of this paper is to clarify the role played by the operation of the “shopping bus” in the development of retail commerce for daily necessities, targeting the Hanshin area during the highgrowth period, to deepen research on the history of retail commerce and transportation, and to give some suggestions for solving today’s problem of “Shopping refugees”. The results are as follows. In the Hanshin area during the high-growth period, housing estates and new towns were actively developed, and the population increased rapidly, and most of the increased population was young. However, the increase in the population was not accompanied by the development of retail and commercial facilities for daily necessities, which had a serious impact on the lives of the residents. Furthermore, at that time, the spread of private cars was still insufficient. At that time, the operation of the “shopping bus” attracted attention as a solution to the problem. The operation of shopping buses often caused conflicts with nearby retailers, and the operation of shopping buses was costly. But by operating shopping buses, retailers have met consumer expectations and improved their performance.