学術雑誌論文

本学関連学会

text

デザイン理論. 2022, 80, p. 39-53

日本語

text

2022-07-31

学術論文

In this paper, it examines the process of ideology in the postwar period formation for the kimono by focusing on the images and discourse in Utsukushii Kimono by those involved in the clothing industry. In the postwar period, the kimono received renewed attention because of nostalgia, although it was also the target of functionalist and feminist criticism. The fashion magazine Utsukushii Kimono was published against backdrop. In its pages, the magazine presented a “New Kimono,”a kimono with changes in the form, fabric, dressing, color, and pattern. This concept of“newness”can be assumed to be an attempt to present the possibility of altering the kimono by dispelling the idea of“old beauty.” This attempt relativizes the “Japanese” body consisting of the traditional kimono, and evaluates the kimono as a garment that seduces men. However, this effort to value the kimono reveal the subordinate relationship between western-style clothing and the kimono. In other words, the kimono is an “incomplete” and “non- transgressive” garment compared to western-style garments. Thus, Utsukushii Kimono proves the ideology of “kimono as a subordinate concept” to western-style clothing, an ideology that is at odds with its positive valuation.

10.18910/89273

89273

戦後における着物の改良と「新しいキモノ」の潮流 : 雑誌『美しいキモノ』の分析から

鈴木, 彩希

意匠学会

日本語

2022-07-31

デザイン理論

80

39

53

https://hdl.handle.net/11094/89273

10.18910/89273

https://doi.org/10.18910/89273