三井越後屋の「小判六十目之掛法」 : 正徳・享保期の物価・通貨に関する市場分析と商家の対策

鈴木, 敦子

三井越後屋の「小判六十目之掛法」 : 正徳・享保期の物価・通貨に関する市場分析と商家の対策

鈴木, 敦子

Discussion Papers In Economics And Business, 2023, 23-06, 1-94

アクセス数:149件（2025-07-09 18:08 集計）

固定URL: https://hdl.handle.net/11094/91325

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タイトル	三井越後屋の「小判六十目之掛法」 : 正徳・享保期の物価・通貨に関する市場分析と商家の対策
	The novel business method of kimono merchant Mitsui Echigoya
	ミツイ　エチゴヤ　ノ　コバン　ロクジュウメ　ノ　カケホウ　ショウトク　キョウホウキ　ノ　ブッカ　ツウカ　ニ　カンスル　シジョウ　ブンセキ　ト　ショウカ　ノ　タイサク
著者	NRID 1000080547018 1000080547018 researchmap permalink atsuko.suzuki atsuko.suzuki 著者名鈴木, 敦子 ; Suzuki, Atsuko
キーワード等	history of money
	inflation and deflation
	early modern Japan
	pricing strategies
	Mitsui Echigoya
抄録	The most famous business method of the prominent kimono merchant Mitsui Echigoya in early modern Japan was a cash business without interest through store sales. Although the actual interest rates of the time have remained unknown to date, Echigoya’s cash business was just one of their business methods, and a substantial portion of their business was composed of credit sales, in which prices varied according to the interest period. This study aimed to reveal these interest rates. To this end, we investigated Echigoya’s new business method established in the Kyoho period (1719), called “Koban Rokuju-me no Kakeho,” which was a double-price tag sales method that used the multiplication table based on the fixed exchange rate of 60 momme of silver to 1 ryo of gold Koban. This particular business method is neither well known nor well understood and the present study is the first to successfully elucidate it in detail. As a result of determining the specific calculation method, the various interest rates of items sold by Echigoya were identified. The socioeconomic situation of early modern Japan was also revealed, such as the fixed exchange rate system of the Edo commodity market and the hyperinflation that occurred immediately after the enforcement of the Kyoho law of 1718 that ordered the correct exchange rates according to the quality of various recoinage coins. These findings are significant discoveries in the early modern economic history of Japan. This study enabled a deeper understanding of early modern Japan’s socioeconomic situation through the comprehensive elucidation of Echigoya’s business styles, which helped them survive difficult times by introducing the double-price tag sales strategy in response to the chaotic monetary policy of the shogunate.
出版者	Graduate School of Economics, Osaka University
収録物名	Discussion Papers In Economics And Business
巻(号)	23-06
ページ	1-94
刊行年月	2023-05
言語	日本語
ハンドルURL	https://hdl.handle.net/11094/91325
関連情報 (references)	URI http://www2.econ.osaka-u.ac.jp/econ_society/dp/2306.pdf
アクセス権	metadata only access
カテゴリ	ディスカッション／ワーキング・ペーパー DP/WP
カテゴリ	Discussion Papers In Economics And Business

資源タイプ	テクニカルレポート
ローカル資源タイプ	ディスカッション／ワーキング・ペーパー
DCMI資源タイプ	text
DCTERMS.bibliographicCitation	Discussion Papers In Economics And Business. 2023, 23-06, p. 1-94
DC.title	三井越後屋の「小判六十目之掛法」 : 正徳・享保期の物価・通貨に関する市場分析と商家の対策
	The novel business method of kimono merchant Mitsui Echigoya
	ミツイ　エチゴヤ　ノ　コバン　ロクジュウメ　ノ　カケホウ　ショウトク　キョウホウキ　ノ　ブッカ　ツウカ　ニ　カンスル　シジョウ　ブンセキ　ト　ショウカ　ノ　タイサク
DC.creator	鈴木, 敦子
DC.creator	Suzuki, Atsuko
DC.publisher	Graduate School of Economics, Osaka University
DC.language' scheme='DCTERMS.RFC1766	日本語
DC.type' scheme='DCTERMS.DCMIType	text
DCTERMS.issued' scheme='DCTERMS.W3CDTF	2023-05
DC.relation' scheme='DCTERMS.URI	http://www2.econ.osaka-u.ac.jp/econ_society/dp/2306.pdf
DC.subject	history of money
	inflation and deflation
	early modern Japan
	pricing strategies
	Mitsui Echigoya
DCTERMS.abstract	The most famous business method of the prominent kimono merchant Mitsui Echigoya in early modern Japan was a cash business without interest through store sales. Although the actual interest rates of the time have remained unknown to date, Echigoya’s cash business was just one of their business methods, and a substantial portion of their business was composed of credit sales, in which prices varied according to the interest period. This study aimed to reveal these interest rates. To this end, we investigated Echigoya’s new business method established in the Kyoho period (1719), called “Koban Rokuju-me no Kakeho,” which was a double-price tag sales method that used the multiplication table based on the fixed exchange rate of 60 momme of silver to 1 ryo of gold Koban. This particular business method is neither well known nor well understood and the present study is the first to successfully elucidate it in detail. As a result of determining the specific calculation method, the various interest rates of items sold by Echigoya were identified. The socioeconomic situation of early modern Japan was also revealed, such as the fixed exchange rate system of the Edo commodity market and the hyperinflation that occurred immediately after the enforcement of the Kyoho law of 1718 that ordered the correct exchange rates according to the quality of various recoinage coins. These findings are significant discoveries in the early modern economic history of Japan. This study enabled a deeper understanding of early modern Japan’s socioeconomic situation through the comprehensive elucidation of Echigoya’s business styles, which helped them survive difficult times by introducing the double-price tag sales strategy in response to the chaotic monetary policy of the shogunate.
DC.format	91325
citation_title	三井越後屋の「小判六十目之掛法」 : 正徳・享保期の物価・通貨に関する市場分析と商家の対策
citation_author	鈴木, 敦子
citation_publisher	Graduate School of Economics, Osaka University
citation_language	日本語
citation_date	2023-05
citation_journal_title	Discussion Papers In Economics And Business
citation_volume	23-06
citation_firstpage	1
citation_lastpage	94
citation_public_url	https://hdl.handle.net/11094/91325
citation_abstract_html_url	http://www2.econ.osaka-u.ac.jp/econ_society/dp/2306.pdf

三井越後屋の「小判六十目之掛法」 : 正徳・享保期の物価・通貨に関する市場分析と商家の対策

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