Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic

Katsumata, Sotaro; Nishimoto, Akihiro; Kannan, P. K.

doi:https://doi.org/10.1016/j.jretconser.2023.103453

Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic

Katsumata, Sotaro; Nishimoto, Akihiro; Kannan, P. K.

Journal of Retailing and Consumer Services, 2023, 75, 103453

アクセス数:348件（2025-10-11 22:01 集計）

固定URL: https://hdl.handle.net/11094/92487

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タイトル	Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic
著者	NRID 1000080613588 1000080613588 ORCID 0000-0003-0496-8863 0000-0003-0496-8863 researchmap permalink sotaro.katsumata sotaro.katsumata Scopus Author ID 57008851200 57008851200 著者名 Katsumata, Sotaro
	NRID 1000010613185 1000010613185 著者名 Nishimoto, Akihiro
	著者名 Kannan, P. K.
キーワード等	Brand competitiveness
	COVID-19
	Mobile apps
	Phygital
	Resilience
内容	Katsumata S., Nishimoto A., Kannan P.K.. Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic. Journal of Retailing and Consumer Services 75, 103453 (2023); https://doi.org/10.1016/j.jretconser.2023.103453.
抄録	This study examines the factors that affect brand competitiveness in an environment of uncertainty caused by exogenous shocks. In particular, this study focuses on smartphone apps and examines differences between “digital” brands that primarily do business online and “phygital” brands that have already established their brands offline. We also distinguished the highly uncertain environment into multiple phases and found non-linear changes in the magnitude of the parameters. We find that phygital brands have different factors affecting their competitiveness compared to digital brands. The results also provide insights into the online channel strategies of retail companies that already have brand value offline.
出版者	Elsevier Ltd
収録物名	Journal of Retailing and Consumer Services
巻(号)	75
ページ	103453
刊行年月	2023-06-27
言語	英語
ハンドルURL	https://hdl.handle.net/11094/92487
PISSN	09696989
NCID	AA11014126
関連情報 (isIdenticalTo)	DOI (出版社版) https://doi.org/10.1016/j.jretconser.2023.103453
アクセス権	open access
権利情報	This article is licensed under a Creative Commons Attribution 4.0 International License.
出版タイプ	Version of Record
カテゴリ	学術雑誌論文 Journal Article

資源タイプ	学術雑誌論文
ローカル資源タイプ	学術雑誌論文
DCMI資源タイプ	text
DCTERMS.bibliographicCitation	Journal of Retailing and Consumer Services. 2023, 75, p. 103453
DC.title	Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic
DC.creator	Katsumata, Sotaro
	Nishimoto, Akihiro
	Kannan, P. K.
DC.publisher	Elsevier Ltd
DC.language' scheme='DCTERMS.RFC1766	英語
DC.type' scheme='DCTERMS.DCMIType	text
DCTERMS.issued' scheme='DCTERMS.W3CDTF	2023-06-27
DC.identifier	https://doi.org/10.1016/j.jretconser.2023.103453
DC.subject	Brand competitiveness
	COVID-19
	Mobile apps
	Phygital
	Resilience
DC.description	Katsumata S., Nishimoto A., Kannan P.K.. Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic. Journal of Retailing and Consumer Services 75, 103453 (2023); https://doi.org/10.1016/j.jretconser.2023.103453.
DCTERMS.abstract	This study examines the factors that affect brand competitiveness in an environment of uncertainty caused by exogenous shocks. In particular, this study focuses on smartphone apps and examines differences between “digital” brands that primarily do business online and “phygital” brands that have already established their brands offline. We also distinguished the highly uncertain environment into multiple phases and found non-linear changes in the magnitude of the parameters. We find that phygital brands have different factors affecting their competitiveness compared to digital brands. The results also provide insights into the online channel strategies of retail companies that already have brand value offline.
DC.rights	This article is licensed under a Creative Commons Attribution 4.0 International License.
DC.format	92487
citation_title	Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic
citation_author	Katsumata, Sotaro
	Nishimoto, Akihiro
	Kannan, P. K.
citation_publisher	Elsevier Ltd
citation_language	英語
citation_date	2023-06-27
citation_journal_title	Journal of Retailing and Consumer Services
citation_volume	75
citation_firstpage	103453
citation_doi	https://doi.org/10.1016/j.jretconser.2023.103453
citation_public_url	https://hdl.handle.net/11094/92487

Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic

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