Welfare Implications of Personalized Pricing in Competitive Platform Markets: The Role of Network Effects

Lu, Qiuyu; Matsushima, Noriaki; Shekhar, Shiva

CESifo Working Papers, 2024, 10994

アクセス数:363件（2025-08-15 06:48 集計）

固定URL: https://hdl.handle.net/11094/95042

閲覧可能ファイル 

ファイル フォーマット 利用条件 サイズ 閲覧回数 利用開始日 説明 information
cesifo1_wp10994 pdf なし 466 KB 99 2024.04.15  

論文情報

ファイル出力 EndNote Basic出力 Mendeley出力

タイトル
Welfare Implications of Personalized Pricing in Competitive Platform Markets: The Role of Network Effects
著者
著者名
Lu, Qiuyu
NRID
1000080334879 1000080334879
ORCID
0000-0002-7865-3875 0000-0002-7865-3875
researchmap permalink
read0116301 read0116301
Scopus Author ID
7005645778 7005645778
著者名
Matsushima, Noriaki
著者名
Shekhar, Shiva
キーワード等
personalized pricing
uniform prices
two-sided market
content developers
抄録
This study explores the welfare impact of personalized pricing for consumers in a duopolistic twosided market, with consumers single-homing and developers affiliating with a platform according to their outside option. Personalized pricing, which is private in nature, cannot influence expectations regarding the network sizes, inducing the platforms to offer lower participation fees for developers. Those lower fees increase network benefits for consumers, allowing the platforms to exploit these benefits through personalized pricing. Personalized prices are higher when the network value for developers is high, benefiting competing platforms at the expense of consumers. These findings offer policy insights on personalized pricing.
出版者
CESifo
収録物名
CESifo Working Papers
巻(号)
10994
刊行年月
2024-03-04
ハンドルURL
https://hdl.handle.net/11094/95042
eISSN
23641428
関連情報 (isIdenticalTo)
URI
https://www.cesifo.org/en/publications/2024/working-paper/welfare-implications-personalized-pricing-competitive-platform
アクセス権
open access
出版タイプ
Version of Record
カテゴリ
ディスカッション／ワーキング・ペーパー DP/WP