Personalized Pricing When Consumers Can Purchase Multiple Items*

Lu, Qiuyu; Matsushima, Noriaki

doi:https://doi.org/10.1111/joie.12400

Personalized Pricing When Consumers Can Purchase Multiple Items*

Lu, Qiuyu; Matsushima, Noriaki

Journal of Industrial Economics, 2024

アクセス数:37件（2025-04-22 07:08 集計）

固定URL: https://hdl.handle.net/11094/97147

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タイトル	Personalized Pricing When Consumers Can Purchase Multiple Items*
著者	著者名 Lu, Qiuyu
著者	NRID 1000080334879 1000080334879 ORCID 0000-0002-7865-3875 0000-0002-7865-3875 researchmap permalink read0116301 read0116301 Scopus Author ID 7005645778 7005645778 著者名 Matsushima, Noriaki
内容	Lu Q., Matsushima N.. Personalized Pricing When Consumers Can Purchase Multiple Items*. Journal of Industrial Economics , (2024); https://doi.org/10.1111/joie.12400.
抄録	We study the impact of competitive personalized pricing in a Hotelling duopoly model where consumers can purchase from both firms. We show that the impact crucially depends on the magnitude of the additional utility from consuming the second product. Compared with uniform pricing, personalized pricing benefits both consumers and firms when the additional utility is moderate; but it harms consumers while benefiting firms when the additional utility is large. These results contrast with the existing research on competitive personalized pricing, which assumes that consumers purchase one product only.
出版者	John Wiley and Sons Inc
収録物名	Journal of Industrial Economics
刊行年月	2024-05-30
言語	英語
ハンドルURL	https://hdl.handle.net/11094/97147
PISSN	00221821
eISSN	14676451
関連情報 (isIdenticalTo)	DOI (出版社版) https://doi.org/10.1111/joie.12400
アクセス権	open access
権利情報	This article is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
出版タイプ	Version of Record
カテゴリ	学術雑誌論文 Journal Article

資源タイプ	学術雑誌論文
ローカル資源タイプ	学術雑誌論文
DCTERMS.bibliographicCitation	Journal of Industrial Economics. 2024
DC.title	Personalized Pricing When Consumers Can Purchase Multiple Items*
DC.creator	Lu, Qiuyu
DC.creator	Matsushima, Noriaki
DC.publisher	John Wiley and Sons Inc
DC.language' scheme='DCTERMS.RFC1766	英語
DCTERMS.issued' scheme='DCTERMS.W3CDTF	2024-05-30
DC.identifier	https://doi.org/10.1111/joie.12400
DC.description	Lu Q., Matsushima N.. Personalized Pricing When Consumers Can Purchase Multiple Items*. Journal of Industrial Economics , (2024); https://doi.org/10.1111/joie.12400.
DCTERMS.abstract	We study the impact of competitive personalized pricing in a Hotelling duopoly model where consumers can purchase from both firms. We show that the impact crucially depends on the magnitude of the additional utility from consuming the second product. Compared with uniform pricing, personalized pricing benefits both consumers and firms when the additional utility is moderate; but it harms consumers while benefiting firms when the additional utility is large. These results contrast with the existing research on competitive personalized pricing, which assumes that consumers purchase one product only.
DC.rights	This article is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
DC.format	97147
citation_title	Personalized Pricing When Consumers Can Purchase Multiple Items*
citation_author	Lu, Qiuyu
citation_author	Matsushima, Noriaki
citation_publisher	John Wiley and Sons Inc
citation_language	英語
citation_date	2024-05-30
citation_journal_title	Journal of Industrial Economics
citation_doi	https://doi.org/10.1111/joie.12400
citation_public_url	https://hdl.handle.net/11094/97147

Personalized Pricing When Consumers Can Purchase Multiple Items*

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