Experimental study on measurement method of implicit attitudes : The measurement of the attitude using IAT and GNAT

センザイテキ　タイド　ノ　ソクテイホウ　ニ　カンスル　ジッケンテキ　ケントウ　IAT　ト　GNAT　ヲ　モチイタ　タイド　ノ　ソクテイ　カラ

イシダ, ノゾミ

Ishida, Nozomi

中山, 満子

ナカヤマ, ミチコ

Nakayama, Michiko

オオサカ ダイガク ダイガクイン ニンゲン カガク ケンキュウカ タイジン シャカイ シンリガク ケンキュウシツ

IAT

GNAT

implicit attitude

The Implicit Association Test (IAT), widely used as a measurement of implicit attitudes toward given concepts, requires parring two objects. Therefore, researchers have to choose an opposing object as a comparison when assessing an attitude toward a given object. Some methods that are able to assess attitudes toward objects independently without an object as a comparison have already been developed, and we used one of them (the Go/No-go Association Task (GNAT), in the present study. We investigate the possibility that the attitude toward one object when assessed by the GNAT tends to reflect individual differences in the measurement results rather than the relative attitude regarding two objects, as assessed by the IAT, and the attitudes for each of the two objects were different even among those with similar relative attitudes. A total of 16 female university students participated in experiments that were conducted to measure attitudes toward flowers and insects with both the IAT and the GNAT. The results of the IAT showed that all participants had relatively positive attitudes toward flowers; however, the results of the GNAT indicated that a positive attitude toward flowers and a negative attitude toward insects were not necessarily held by every participant. The results of the GNAT also suggested that the attitudes toward flowers were equally as positive with or without the context comparing them with insects, while the attitudes toward insects were more negative when the context compared them with flowers.

中山, 満子