How did changes of social norms under the COVID-19 pandemic in Japan affect small businesses? : an interview survey to 27 small business owners

シンガタ　コロナ　ウイルス　カンセンショウ　ノ　リュウコウカ　ニ　オケル　シャカイキハン　ノ　ヘンカ　ガ　ショウキボ　ジギョウシャ　ニ　アタエタ　エイキョウ　２７　ノ　ショウキボ　ジギョウシャ　ヘノ　インタビュー　チョウサ　ニ　モトヅク　ブンセキ

マツバラ, ユウ

Matsubara, Yu

大門, 大朗

ダイモン, ヒロアキ

Daimon, Hiroaki

サイガイ　ト　キョウセイ　ケンキュウカイ

パンデミック

社会規範

小規模事業者

インタビュー調査

COVID-19

pandemic

social norms

small businesses

interview survey

Under the COVID-19 pandemic, social norms of various actions such as wearing masks, traveling to other prefectures, operating a restaurant and performing events have changed. Government restricted and/or people criticized some actions which were not at all problems before the pandemic. We interviewed 27 small business owners for the purpose of revealing how changes of social norms affected them and asked how they managed to continue their businesses under the pandemic. We focused on their actions about temporary closure, reopening and new challenges in their businesses. We found effects of changes of social norms on their actions and power balance of “government”, “people (not specific people)” and “business owners themselves” changed as time passed. In other words, there were “people dominant phase”, “business owner dominant phase” and “government dominant phase”.

大門, 大朗