かわいさの知覚が主観・行動・生理反応に及ぼす効果 : スコーピングレビュー

井原, なみは; 入戸野, 宏

心理学評論, 2025, 68(3), 207-232

Number of Access:605（2026-06-11 13:09 Counts）

Identifier to cite or link to this item: https://hdl.handle.net/11094/103658

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Title
かわいさの知覚が主観・行動・生理反応に及ぼす効果 : スコーピングレビュー
カワイサ　ノ　チカク　ガ　シュカン　コウドウ　セイリハンノウ　ニ　オヨボス　コウカ　スコーピング　レビュー
Effects of perceiving kawaii/cuteness on subjective, behavioral, and physiological responses : A scoping review
Creator
CreatorName
井原, なみは ; Ihara, Namiha ; イハラ, ナミハ
NRID
1000020304371 1000020304371
ORCID
0000-0001-5671-609X 0000-0001-5671-609X
researchmap permalink
hiroshinittono hiroshinittono
Scopus Author ID
8131491700 8131491700
CreatorName
入戸野, 宏 ; Nittono, Hiroshi ; ニットノ, ヒロシ
Subject
かわいさ
かわいい感情
ベビースキーマ
ウィムジカルなかわいさ
cuteness
kawaii emotion
baby schema
whimsical cuteness
Description
井原なみは・入戸野宏「かわいさの知覚が主観・行動・生理反応に及ぼす効果 : スコーピングレビュー」『心理学評論』Vol. 68 No. 3, 2025, pp. 207-232.
Abstract
People often appreciate cute or kawaii objects, such as babies, pets, and designs, and love them. The amount of research published on this topic has increased in the fields of psychology, engineering, and marketing. In this scoping review, three academic databases—Scopus, PsycINFO, and Web of Science —were searched for experimental studies by using the keywords (“kawaii” OR “cuteness” OR “baby schema” OR “Kindchenschema”) AND (“effect” OR “behavior [behaviour]” OR “influence” OR “impact”) in their titles, abstracts, or keywords. A total of 289 papers that met these criteria were published between 1978 and 2024. These studies were grouped into four themes: (1) effects of cute stimuli (29.8%), (2) attributes of stimuli perceived as cute (21.8%), (3) variables correlated with cuteness (16.6%), and (4) other (31.8%). This paper focused on the first topic: the effects of cuteness/kawaii perception on subjective, behavioral, and physiological responses. A review of 86 experimental studies on this topic revealed several positive effects of cuteness/kawaii perception, including increased happiness, viewing time, purchase intentions, attraction to and liking of the stimuli, and motivation to care and interact. Based on these trends, future directions for research on cuteness/kawaii are discussed.
Publisher
心理学評論刊行会
the Society of Japanese Psychological Review
Source Title
心理学評論
Japanese Psychological Review
Volume (Issue)
68(3)
Page
207-232
Date of Issued
2025-12
Language
Japanese
Handle URL
https://hdl.handle.net/11094/103658
PISSN
03861058
eISSN
24334650
NCID
AN00123664
Access Rights
open access
CopyRight
© 2025 心理学評論刊行会 the Society of Japanese Psychological Review
oaire:version
Version of Record
Category
学術雑誌論文 Journal Article