Daewoo Motors (1992-1999) : A dragon multinational in the car industry

Tadjiev, Sardor; Donzé, Pierre-Yves

Discussion Papers In Economics And Business, 2020, 20-15, 1-25

Number of Access:344（2025-09-04 08:32 Counts）

Identifier to cite or link to this item: https://hdl.handle.net/11094/78273

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Title
Daewoo Motors (1992-1999) : A dragon multinational in the car industry
Creator
CreatorName
Tadjiev, Sardor
NRID
1000020635718 1000020635718
ORCID
0000-0003-2854-5531 0000-0003-2854-5531
researchmap permalink
donze donze
Scopus Author ID
36922614100 36922614100
CreatorName
Donzé, Pierre-Yves
Subject
Daewoo Motors
globalization
dragon multinationals
automobile industry
Abstract
Multinational enterprises (MNEs) from emerging countries have shown their ability to compete as latecomers against established enterprises in various industries. Such latecomers are known as “dragon multinationals” and much research has been conducted to analyze their behavior and competitive advantages. This paper focuses on the strategy implemented by the Korean automobile company Daewoo Motors to expand into the global market. Based on the international business literature on the emergence of multinational enterprises in emerging countries, this paper examines why Daewoo Motors invested first in developing economies such as Uzbekistan and Eastern Europe upon expanding into the global market. It discusses both the growth of foreign sales and the organization of overseas assembly plants. In addition, this paper explores the impact of investing in other emerging countries on the competitiveness of the firm and evaluates the potential risks of this approach.
Publisher
Graduate School of Economics, Osaka University
Source Title
Discussion Papers In Economics And Business
Volume (Issue)
20-15
Page
1-25
Date of Issued
2020-11
Language
English
Handle URL
https://hdl.handle.net/11094/78273
NCID
AA1160366X
Relation.references
URI
http://www2.econ.osaka-u.ac.jp/econ_society/dp/2015.pdf
Access Rights
metadata only access
Category
ディスカッション／ワーキング・ペーパー DP/WP
Discussion Papers In Economics And Business