A comparison of the college students in preferences of make-up and subjective well-being in Japan and Korea

ダイガクセイ ニオケル ケショウ コウドウ ト シュカンテキ コウフクカン ニカンスル ニッカン ヒカク ケンキュウ

Kim, Chongfi

大坊, 郁夫

Daibo, Ikuo

オオサカ ダイガク ダイガクイン ニンゲン カガク ケンキュウカ タイジン シャカイ シンリガク ケンキュウシツ

English

主観的幸福感

公的自己意識

日韓

文化比較

make-up

subjective well-being

public self-consciousness

Japan-Korea

cultural comparison

This study examined the differences between Japanese and Korean female college students in the appearance management, sense of beauty, some factors that would affect make-up behavior, and make-up behavior that would give subjective well-being. In those two Asian countries, people are said to have contrastive senses of beauty. The reason for this difference is often explained by the strong influence of Confucianism in Korea. Study 1 showed that the Japanese paid attention to morphological beauty of the skin. On the other hand, the Korean recognized the face as a communication tool, and they were more receptive than the Japanese to cosmetic surgical treatments. Study 2 showed that the trend of the make-up behavior was different among the two student groups and that the influence of public self-consciousness on amake-up behavior was a common denominator. The results may imply that there is a possible difference in the element which constitutes a feeling of happiness depending on one’s cultural background.

大坊, 郁夫

English