Behavior-based personalized pricing: When firms can share customer information

Choe, Chongwoo; Matsushima, Noriaki; Tremblay, Mark J.

International Journal of Industrial Organization, 2022, 82, 102846

Number of Access:389（2025-07-24 04:18 Counts）

Identifier to cite or link to this item: https://hdl.handle.net/11094/92426

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Title
Behavior-based personalized pricing: When firms can share customer information
Creator
CreatorName
Choe, Chongwoo
NRID
1000080334879 1000080334879
ORCID
0000-0002-7865-3875 0000-0002-7865-3875
researchmap permalink
read0116301 read0116301
Scopus Author ID
7005645778 7005645778
CreatorName
Matsushima, Noriaki
CreatorName
Tremblay, Mark J.
Subject
Behavior-based price discrimination
Information sharing
Personalized pricing
Description
Choe C., Matsushima N., Tremblay M.J.. Behavior-based personalized pricing: When firms can share customer information. International Journal of Industrial Organization 82, 102846 (2022); https://doi.org/10.1016/j.ijindorg.2022.102846.
Abstract
We study a two-period model of behavior-based price discrimination where firms can agree to share customer information before the first-period competition begins, and the information can be used for personalized pricing in the second-period competition. We show that information sharing is individually rational for firms as it softens upfront competition when information is gathered, consumers are worse off as a result, but total surplus can increase thanks to the improved quality of matching between firms and consumers. These findings are robust to firm asymmetries and varying discount factors for consumers and firms.
Publisher
Elsevier Inc.
Source Title
International Journal of Industrial Organization
Volume (Issue)
82
Page
102846
Date of Issued
2022-05-06
Language
English
Handle URL
https://hdl.handle.net/11094/92426
PISSN
01677187
NCID
AA10637972
Relation.isVersionOf
DOI (Publisher Version)
https://doi.org/10.1016/j.ijindorg.2022.102846
Access Rights
open access
CopyRight
© 2022. This manuscript version is made available under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
oaire:version
Accepted Manuscript
Category
学術雑誌論文 Journal Article