Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic

Katsumata, Sotaro; Nishimoto, Akihiro; Kannan, P. K.

Journal of Retailing and Consumer Services, 2023, 75, 103453

Number of Access:348（2025-10-12 10:20 Counts）

Identifier to cite or link to this item: https://hdl.handle.net/11094/92487

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Title
Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic
Creator
NRID
1000080613588 1000080613588
ORCID
0000-0003-0496-8863 0000-0003-0496-8863
researchmap permalink
sotaro.katsumata sotaro.katsumata
Scopus Author ID
57008851200 57008851200
CreatorName
Katsumata, Sotaro
NRID
1000010613185 1000010613185
CreatorName
Nishimoto, Akihiro
CreatorName
Kannan, P. K.
Subject
Brand competitiveness
COVID-19
Mobile apps
Phygital
Resilience
Description
Katsumata S., Nishimoto A., Kannan P.K.. Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic. Journal of Retailing and Consumer Services 75, 103453 (2023); https://doi.org/10.1016/j.jretconser.2023.103453.
Abstract
This study examines the factors that affect brand competitiveness in an environment of uncertainty caused by exogenous shocks. In particular, this study focuses on smartphone apps and examines differences between “digital” brands that primarily do business online and “phygital” brands that have already established their brands offline. We also distinguished the highly uncertain environment into multiple phases and found non-linear changes in the magnitude of the parameters. We find that phygital brands have different factors affecting their competitiveness compared to digital brands. The results also provide insights into the online channel strategies of retail companies that already have brand value offline.
Publisher
Elsevier Ltd
Source Title
Journal of Retailing and Consumer Services
Volume (Issue)
75
Page
103453
Date of Issued
2023-06-27
Language
English
Handle URL
https://hdl.handle.net/11094/92487
PISSN
09696989
NCID
AA11014126
Relation.isIdenticalTo
DOI (Publisher Version)
https://doi.org/10.1016/j.jretconser.2023.103453
Access Rights
open access
CopyRight
This article is licensed under a Creative Commons Attribution 4.0 International License.
oaire:version
Version of Record
Category
学術雑誌論文 Journal Article