The Constructive and Destructive Power of Social Norms in the Presence of Authoritative Influence

Kitamura, Shuhei; Yamada, Katsunori

American Psychologist, 2023, 80(3), 345-358

Number of Access:307（2025-08-16 03:17 Counts）

Identifier to cite or link to this item: https://hdl.handle.net/11094/95674

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Title
The Constructive and Destructive Power of Social Norms in the Presence of Authoritative Influence
Creator
NRID
1000090812090 1000090812090
researchmap permalink
skitamura skitamura
ORCID
0000-0001-7288-3074 0000-0001-7288-3074
CreatorName
Kitamura, Shuhei
NRID
1000080533603 1000080533603
CreatorName
Yamada, Katsunori
Subject
information provisions
power of messenger
randomized controlled trial
social comparisons
Description
Kitamura S., Yamada K.. The Constructive and Destructive Power of Social Norms in the Presence of Authoritative Influence. American Psychologist , (2023); https://doi.org/10.1037/amp0001288.
Abstract
A randomized survey experiment (N = 2,868) was conducted at the onset of the COVID-19 pandemic to examine the effects of information provision on individuals’ cooperation with stay home activities. Employing a 2 × 2 factorial design, the study examined the influence of social comparison and a powerful messenger. Using an online sample of approximately 3,000 Japanese respondents, it was found that participants demonstrated greater cooperation with stay-home activities when they perceived that they had spent a relatively long time outside the home compared with prevailing social norms in the previous week. Conversely, individuals who spent a relatively short time outside the home exhibited the opposite effect. However, these results were observed solely in conjunction with the influence of a powerful messenger. The study also explored heterogeneous responses based on personality traits. In conclusion, the results highlight the challenges of changing behavior through informational interventions, emphasizing the role of both the characteristics of the sender and recipient of the information.
Publisher
American Psychological Association
Source Title
American Psychologist
Volume (Issue)
80(3)
Page
345-358
Date of Issued
2023-11-01
Language
English
Handle URL
https://hdl.handle.net/11094/95674
PISSN
0003066X
eISSN
1935990X
Relation.isIdenticalTo
DOI (Publisher Version)
https://doi.org/10.1037/amp0001288
Access Rights
open access
oaire:version
Version of Record
Category
学術雑誌論文 Journal Article