Personalized Pricing When Consumers Can Purchase Multiple Items*

Lu, Qiuyu; Matsushima, Noriaki

Journal of Industrial Economics, 2024, 72(4), 1507-1524

Number of Access:243（2025-07-24 04:38 Counts）

Identifier to cite or link to this item: https://hdl.handle.net/11094/97147

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Title
Personalized Pricing When Consumers Can Purchase Multiple Items*
Creator
CreatorName
Lu, Qiuyu
NRID
1000080334879 1000080334879
ORCID
0000-0002-7865-3875 0000-0002-7865-3875
researchmap permalink
read0116301 read0116301
Scopus Author ID
7005645778 7005645778
CreatorName
Matsushima, Noriaki
Description
Lu Q., Matsushima N.. Personalized Pricing When Consumers Can Purchase Multiple Items*. Journal of Industrial Economics , (2024); https://doi.org/10.1111/joie.12400.
Abstract
We study the impact of competitive personalized pricing in a Hotelling duopoly model where consumers can purchase from both firms. We show that the impact crucially depends on the magnitude of the additional utility from consuming the second product. Compared with uniform pricing, personalized pricing benefits both consumers and firms when the additional utility is moderate; but it harms consumers while benefiting firms when the additional utility is large. These results contrast with the existing research on competitive personalized pricing, which assumes that consumers purchase one product only.
Publisher
John Wiley and Sons Inc
Source Title
Journal of Industrial Economics
Volume (Issue)
72(4)
Page
1507-1524
Date of Issued
2024-05-30
Language
English
Handle URL
https://hdl.handle.net/11094/97147
PISSN
00221821
eISSN
14676451
Relation.isIdenticalTo
DOI (Publisher Version)
https://doi.org/10.1111/joie.12400
Access Rights
open access
CopyRight
This article is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
oaire:version
Version of Record
Category
学術雑誌論文 Journal Article