The effects of the replacement thought strategy on suppressing envious stereotype

シットテキ　ステレオタイプ　ノ　ヨクセイ　ニ　オケル　ダイタイ　シコウ　ホウリャク　ノ　コウカ

タドオカ, ヨシカ

Tadooka, Yoshika

村田, 光二

ムラタ, コウジ

Murata, Koji

石井, 国雄

イシイ, クニオ

Ishii, Kunio

オオサカ ダイガク ダイガクイン ニンゲン カガク ケンキュウカ タイジン シャカイ シンリガク ケンキュウシツ

抑制

リバウンド効果

代替思考

ステレオタイプ内容モデル

envious stereotype

suppression

rebound effect

replacement thought

stereotype content model

This study investigated the effects of the replacement thought strategy on suppressing envious stereotypes. Suppressing stereotypic thoughts ironically leads to a rebound effect (i.e., an increase in stereotype accessibility after suppression). As most stereotypes are ambivalent, to prevent the rebound effect on suppressing one stereotype dimension (e.g., cold), we examined whether the replacement strategy focusing on another dimension (e.g., competence) could be effective. Participants were asked to suppress negative stereotypes toward a relatively superior university student, and were given the replacement thought. Then, stereotype accessibility was measured. Results showed that the rebound effect was diminished in participants with high self-esteem but not in those with low self-esteem, because they perceived threat when they focused on the competence of the superior other. We discuss the efficacy and limitations of using other stereotype dimensions to prevent the rebound effect, focusing on the stereotype content model.

村田, 光二

石井, 国雄